RAISE AWARENESS OF THE ISSUES SURROUNDING SOLID WASTE MANAGEMENT IN BRAZIL TODAY
CHANGE THE IMAGE OF WASTE PICKERS AS TROUBLED INDIVIDUALS WHO ARE INCAPABLE OF PLAYING AN IMPORTANT ROLE IN SOCIETY
CHALLENGE THE POLICIES THAT IMPACT NEGATIVELY UPON WASTE PICKERS AND THEIR LIVELIHOODS
EQUIP CATADORES WITH TRAINING RESOURCES TO ENHANCE THEIR PRACTICES AND PREVENT THE SPREAD OF DISEASES
CATADORES - TEASER 1
AUDIENCE AND DISTRIBUTION
From mobile to the big screen and beyond
ONLINE - MULTI-LAYERED INTERACTIVE VIEWING EXPERIENCE
The interactive documentary / website will give viewers complete freedom in navigating the stories they would like to explore. The viewers are given privileged and immersive access to the real lives of catadores by giving them the opportunity to choose what they want to see and tailor the interactive film experience according to their interests.
From watching in-depth interviews with experts, observing the life of a catador, to having a broad overview of the issues affecting waste management, the audience has the power to direct the documentary they want to watch. Ranging from a few minutes to two hours of various interactive immersive experiences, viewers can have a YouTube-like browsing experience on their phones with access to social media groups, biographies, infographics and animations – or can just sit back and watch cinema-quality film and learn.
As an example, viewers can follow the journey of a can of cola. This is perhaps the Brazilian catadores’ biggest achievement: with a 98% recovery rate, Brazil is the world’s leading country in aluminium can recycling.
VIRTUAL REALITY (VR)
Another example will include a Virtual Reality (VR) element where the camera is focused on solid waste moving on a belt. The viewer will be tasked with sorting out the waste and allocating it to appropriate bins. With thousand of kinds of plastic, paper, metal and glass – and only a fraction of second to decide on the right bin for it, waste pickers are clearly masters of solid waste management.
The short VR section of this website will help the public to appreciate the expertise behind waste management, the time pressure under which waste pickers have to work and their important role in circular economy. The VR element will also highlight issues from a gender-perspective: women play a significant role in cooperatives as they tend to be naturally good at multitasking, allowing them to sift through the rubbish very efficiently.
The interactive website will be a rich educational resource, which can be distributed in colleges and universities, especially in programmes focused on conscious consumption and the concept of circular economy. In Brazil, we have already established relationships with a number of institutions, such as Akatu Instituto, Fundación Avina, Movimento Nacional de Catadores de Materiais Recicláveis, Reciclázaro and artists such as Mundano, who will be the ultimate distributors of the film/website/training materials amongst the waste pickers.
In the UK, we will be working with the People’s Palace Projects, which seeks to bring artists, activists, academics and audiences together for projects that address a wide range of social justice and human rights issues.
We will also be working with Mopa who are developing apps linking individuals with waste pickers in Mozambique who will be using the web resource in their country.
All resources will be freely available.
BIG SCREEN - MULTI-SENSORY LEARNING EXPERIENCE
There is also a strong potential to screen the poetic documentary section of the website as a part of an installation at cultural centres, museums and art galleries where audiences will walk through piles of un-recycled rubbish as they watch the impressive, beautifully crafted film depicting a day in the life of a catador. On the big screen, audiences will not just be able to watch the observational documentary film, but also tangibly experience it. As an idea, audiences could be able to sense the real smells of the landfill coming out from the screen as they watch long immersive shots of the rubbish being sorted or dumped in the landfill. Perhaps, as people wander through the cinema to find their seats, they could even walk through piles of recyclable rubbish and be able to get a glimpse into the life of a catador. The idea is that this film will not just be watched: it is a multi-sensory learning experience and spectacle for audiences to be a part of.
CATADORES - TEASER 2 (OLYMPIC SPECIAL)
In October 2014 our crew had the unique opportunity to film in a favela in São Paulo. During that time location scouting, interviews with experts and waste pickers on the basis of which the ultimate storyline will be developed have been conducted. Since then research on solid waste management in Brazil has been continued by members of the team, the interviews have been translated and script for the training material has been developed. What we’d need now is £25,000 to complete the shoot and the edit of the three components of the interactive website (please see the budget breakdown below).
- Filming and editing teaching resources for waster pickers;
- Finishing the edit of the poetic documentary;
- Getting extra 4k drone and VR shots;
- Travels expenses;
- Creating an interactive online platform/website for the documentary, VR and teaching materials;
- Finalising translation, subtitling;
In recognition of the financial resources you would make available for the interactive film/website we’d like to list your name and your organisation as Executive Producers on the theatrical release of the film.
We are also committed to:
- Featuring your logo at the beginning of the film, the final credits, the film's interactive website and any publicity related to it as well as social media;
- Featuring your product at least five times throughout the duration of the film (e.g. close up shots, focus on the product with everything else blurred in the background);
- Offering VIP tickets for the world premier of the film in São Paulo, this event will be followed up by a debate and Q&A session with the filmmakers, the academics and NGOs involved and representatives of waster pickers cooperatives;
- Creating a page about your company on the interactive website;
- Providing monthly updates on the progress of the project in the form of a newsletter/ blog as well as short videos ‘behind the scenes’;
Working together we can lead new collaborations, new innovation and meaningful progress. Essentially you are becoming our partners. As the eyes of the world continue to be on Brazil during the sport events, Zika outbreak and political turmoil, it is a time of a great opportunity for the message of the CATADORES - pioneers not only in the recycling industry but sustainability as whole—to set a trend in other industries worldwide.
Serving as a production company and fiscal agent for the film is Chouette Films, a team of social documentarians devoted to making cinema-quality films for social change with a low environmental footprint.